HispanoConnect is your 360° consultancy shop, we see ourselves as an extension of your team. Our goal is to help you increase your reach within the Hispanic segment and establish long term sustainable growth. We understand that every client is different and has specific goals and objectives.
Capabilities assessment: Many organizations understand the importance of the segment, but are they internally ready? Our assessment team works closely with the internal stakeholders and helps identify your readiness to be successful within the segment.
1. Do you have the internal infrastructure & resources?
2. Do your product and services fulfill Hispanic specific needs and wants?
3. Which is the appropriate Hispanic sub segment for your products?
4. Do you understand how to best engage the Hispanic audience?
Strategy and Business consultancy: Marketing to Hispanics is not an isolated initiative. To be successful, it requires support and involvement from all levels of your organization. At HispanoConnect we help you build and align your overall strategic goals with specific programs that maximize reach; are sustainable and ultimately contribute to the bottom line.
Market research: Same as the general market, Hispanics are not all the same, nor they need or want the same things. We create comprehensive research plans that provide actionable information that reveals the Hispanic consumer perceptions of your brand and uncover their unmet needs and aspirations thru the planning and execution of focus groups/ethnographies and/or other appropriate research methodology.
Communications & Media: It is not what you say but how you say it that makes a difference. Speaking to Hispanics is about creating culturally relevant messages that appeal and cause a response. Our Communications and media services will help you create in culture communication elements that align with your general marketing messaging to increase brand awareness and relevance. Additionally we will help you identify and place the message in the most relevant media to reach the audience.
Workshops & seminars: To be successful in the segment; one first needs to understand the niche, its nuances and its core values. Our 1-
Our workshops are customized and tailored to the specific needs of our clients. As no one customer is the same, no one workshop is the same.
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